2024 Contraceptive Social Marketing Statistics Report

October 2025. The Reproductive Health Supplies Coalition (RHSC) has published the latest Contraceptive Social Marketing Statistics Report, which compiles 2024 sales data on contraceptives and safe abortion supplies from social marketing programs in low- and middle-income countries (LMICs) worldwide.

A key finding shows rising use of emergency contraceptive pills (ECPs): over 47 million units were sold in 2024 through 81 social marketing programs or social businesses, compared to 39 million units in 2023 across 70 programs.

Access the full report here.

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