EC Advertising in Bulgaria
As evidenced by these pictures from Bulgaria, some European countries allow advertising of over-the-counter medical products. This particular ad is for EC and has been placed on the side of a shopping cart.
January 2022 (edited May 2026). In Ireland, the wider use of emergency contraception (EC) is deemed to be one of the many contributing factors to a 73 % fall in the number of births to teenage mothers over the past 20 years, according to the report “Information Summary about Teenage Pregnancy in Ireland 2000-2020” published…
In 2012, HRA Pharma and the BVA Institute conducted a survey among a representative sample of 2,500 women aged 16-45 on their perceptions of EC. The survey found that among women who reported having unprotected or inadequately protected intercourse, only 20% used EC, due mainly to an underestimation of the risk of pregnancy. This survey…
This year’s UNFPA State of World Population Report focuses on adolescents and youth inherent human rights. The Report mentions that emergency contraception (EC) is something that adolescents particularly need because they use relatively ineffective methods, do not use contraceptive at all, or are more susceptible to coerced sex. How ever, youth access to EC is…

February 2024. The European Parliamentary Forum for Sexual & Reproductive Rights (EPF) presented the 2024 edition of the Europe Contraception Atlas. ECEC was honored to participate in the launch event, bringing attention to persisting gaps in access to emergency contraception in Europe. Read more about the launch event here and retrieve the recording here….
June 2017. On June 23rd President Andrzej Duda finally signed the bill proposed by the ruling party Law and Justice (PiS), which will change the status of the only EC pill currently available without prescription in Poland (EC with ulipristal acetate, sold under the brand name ellaOne). The so called “Act of 25th May 2017…
January 2019 – In the United Kingdom, the charity British Pregnancy Advisory Service (BPAS) published Pharmacy provision of emergency contraception: A mystery shopper study. A consultation with the pharmacist prior to purchasing EC is still mandatory in the UK, as it is considered an important opportunity to give a woman information about all her contraception…
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