EC Advertising in Bulgaria
As evidenced by these pictures from Bulgaria, some European countries allow advertising of over-the-counter medical products. This particular ad is for EC and has been placed on the side of a shopping cart.
In an effort to identify the main reasons for EC requests, observed failure rates, and the type and incidence of adverse effects among EC users in Poland, a prospective single-center observational study was conducted among 4655 women living in Warsaw. Data was collected via a questionnaire completed by healthcare providers prescribing EC and focused on…

Understanding how EC pills work, including how they work when used repeatedly, is important to avoid overestimating their effectiveness and to advise women on how to best use them.
January 2025. Two studies published in 2023 and 2025 provide the first empirical evidence on the impacts of introducing over-the-counter (OTC) emergency contraception (EC) in Europe. Both studies find that removing prescription requirements leads to substantial increases in EC use. A 2023 study by Gregor Pfeifer and Mirjam Stockburger (Journal of Health Economics) shows that…
December 2022. In the United States, the Federal Drug Administration (FDA) just approved to change the label of Plan B One-Step (a levonorgestrel 1,5 emergency contraception pill) and its generic versions, in order to remove language suggesting that it prevents implantation of a fertilized egg. Until now, and despite what scientific evidence and research has…
The Spanish Society of Contraception (SEC) just launched the Spanish edition of emergency contrantraception: A guideline for service provision in Europe, published by ECEC in December 2013. Anticoncepción de Urgencia. Guía para la provisión de servicios en Europa, can be downloaded from the SEC´s website, here. ECEC thanks the SEC for this collaboration and for their efforts…
October 2025. Provision of free-of-charge emergency contraceptive pills through the Pharmacy Contraception Service (PCS) is scheduled to begin in October 2025. The English government announced this measure in April 2025 as part of efforts to ensure equal access to safe and effective contraception across the country. The expansion has been described as “crucial to women’s…
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