EC Advertising in Bulgaria
As evidenced by these pictures from Bulgaria, some European countries allow advertising of over-the-counter medical products. This particular ad is for EC and has been placed on the side of a shopping cart.
November 2020. The Spanish Society for Contraception (SEC) just published the findings of its annual National Contraception Survey 2020, based on phone interviews conducted among 1800 women of reproductive age, between July and August 2020. With regards to emergency contraception (EC) use, 38% of the women surveyed reported having ever used EC at some point…
May 2024. Switzerland and the United Kingdom are the only two European countries where pharmacists are mandated to counsel individuals seeking emergency contraception. A recent study by the Pharmaceutical Care Research Group of the University of Basel, looked at customer satisfaction with the counselling received in 195 Swiss pharmacies. Results show that the need for…

June 2023. Health authorities in Japan announced the piloting of a new modality to dispense emergency contraception (EC) pills through pharmacies. Until now a prescription from a gynecologist was required to buy an EC pill. Only LNG EC pills are available in Japan. The pill and the consultation with the doctor (which is mandatory) cost…
June 2020. The use of emergency contraception (EC) pills dropped in the United Kingdom during the months of lockdown due to COVID-19 crisis. According to news from the BBC and the Royal Pharmaceutical Society, direct sales in the pharmacy fell by 50% from March to April. Prescriptions for EC pills issued by National Health Service (NHS)…

December 2023. The Reproductive Health Supplies Coalition (RHSC) and the Clinton Health Access Initiative (CHAI) just published 9th edition of The Family Planning Market Report (2023). Featuring data from 17 suppliers, the report looks into public sector contraceptive procurement in low- and lower-middle income countries. The report is an excellent information and analysis tool for…
January 2026 — In December 2025, European Union (EU) institutions reached a political agreement on a revised Victims’ Rights Directive confirming that survivors of sexual violence have the right to access sexual and reproductive healthcare, including emergency contraception, abortion care, and STI testing, where permitted under national law. This agreement marks the first time EU…
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